1 Choose your area of speciality
This may change over your career, so don't get too stressed
about nailing it in stone. (Make sure it has a
commercial focus so someone will pay you for it.
e.g. Parenting speaker versus sales speaker
2 Define your career and personal achievements
This determines your authority to speak in your chosen area.
(I.e. Why should someone pay to listen to you?)
3 Choose your speaking brand and make it catchy and
e.g. ‘AchievementExpert.com’ or ‘PitchDoctor’
4 Choose 4 keynotes you want to speak on
Have a ‘catchy’ title and one paragraph explaining what each
presentation is about
5 Create your website and quality marketing collateral
6 Create and refine your main keynote in full
Now practice - practice – practice
7 Get around and learn from other senior professional speakers
at the NSA
Understand it can be a really lonely occupation…
8 Do as many free presentations as you can with your first keynote
This builds your brand and helps you become professional at your
9 Get seen!
Write articles, e-books and books to promote yourself.
Get busy on social media, radio and TV and start building a
10 NEVER stop learning about your area of expertise and the speaking craft
Other things to note…
This is a long term career and it takes years to really get rolling. A few speakers
make $50,000 or more in their first year, but for the majority it takes longer so be
prepared for slow steady growth.
Ensure you are one of the friendliest, most well-prepared, hassle-free, likeable and
professional speakers in town. Make it EASY for the organiser and you WILL succeed!
Don't go into this business to make money. Go into it because you have a burning
desire to share what’s in your heart. Make a positive difference to people every time
you speak. Money should be a bonus.
And finally - don't quit your day job yet. Not for a while, at least...
When developing a presentation, ask yourself the following questions:
A - What do I want my audience to KNOW at the end of my presentation?
B - WHY do they need to know this?
C - Knowing this information, how will they THINK differently after they leave?
D - Knowing this information, what will they DO differently?