10 keys when starting out on your speaking career

1 Choose your area of speciality

This may change over your career, so don't get too stressed about nailing it in stone. (Make sure it has a commercial focus so someone will pay you for it.

e.g. Parenting speaker versus sales speaker

2 Define your career and personal achievements

This determines your authority to speak in your chosen area. (I.e. Why should someone pay to listen to you?)

3 Choose your speaking brand and make it catchy and memorable

e.g. ‘AchievementExpert.com’ or ‘PitchDoctor’

4 Choose 4 keynotes you want to speak on

Have a ‘catchy’ title and one paragraph explaining what each presentation is about

5 Create your website and quality marketing collateral

6 Create and refine your main keynote in full

Now practice - practice – practice

7 Get around and learn from other senior professional speakers at the NSA

Understand it can be a really lonely occupation…

8 Do as many free presentations as you can with your first keynote

This builds your brand and helps you become professional at your new trade

9 Get seen!

Write articles, e-books and books to promote yourself. Get busy on social media, radio and TV and start building a database ASAP

10 NEVER stop learning about your area of expertise and the speaking craft

Other things to note…

  • This is a long term career and it takes years to really get rolling. A few speakers make $50,000 or more in their first year, but for the majority it takes longer so be prepared for slow steady growth.

  • Ensure you are one of the friendliest, most well-prepared, hassle-free, likeable and professional speakers in town. Make it EASY for the organiser and you WILL succeed!

  • Don't go into this business to make money. Go into it because you have a burning desire to share what’s in your heart. Make a positive difference to people every time you speak. Money should be a bonus.

  • And finally - don't quit your day job yet. Not for a while, at least...

When developing a presentation, ask yourself the following questions:

A - What do I want my audience to KNOW at the end of my presentation? B - WHY do they need to know this? C - Knowing this information, how will they THINK differently after they leave? D - Knowing this information, what will they DO differently?