My Corporate Guide
Sales & Marketing
Sales & Marketing
Two marketing strategies that always work. Are you using them?
Here in NZ we have a general election tomorrow with the potential for a change of government. And as I write this message the vote counting has just started on whether Scotland should become an independent country or not. Regardless of where you are in the world…
Hype and high water
Market bubbles, busts and waves have a common element – hype. When emotions, rather than fundamentals are driving the marketplace it is time to take pause, and stock. Now is that time. Clearing the inventory of current marketing, price, merchandise and promotional…
How to take 'think it over' out of action
The one phrase most salespeople and business owners hear in a day is: I’ll think it over. But what does someone’s need to think it over really mean and how can you deal with it effectively? You too have likely used these words when facing a salesperson. Why did you…
Message, market, media
From Dan Kennedy’s – “Magnetic Marketing for the New Economy” When most business owners start to deal with marketing and say, “Hey we have got to get some customers in here, what are we going to do to get customers?” They jump all the way to the media stage. They…
Can online sales training increase sales?
The answer to that question can go either way. It all depends on you and your ability to apply what you learn online in the real world, learning from your failures and having the persistence to continue learning and applying. Online, or virtual sales training, is a…
Sales trends 2.0
Selling Power founder and CEO Gerhard Gschwandtner delivered a conference keynote —The Sales 2.0 Trends That Are Changing Your Business. Curious? Here they are: * global digital transformation; * smartphone management (monitoring, measuring); * data is the new…
Why do most salespeople make buyers feel uncomfortable?
You are a buyer – why do most salespeople make you uncomfortable? Is it their approach… dress… attitude? Is it money… trust… the way they share what they know… and the list can go on forever. Let’s take a closer look at why buyers are uncomfortable with the…
Want to know the 3 greatest challenges facing entrepreneurs?
About a month ago I conducted a survey of around 1000 entrepreneurs for a training company. They wanted to find out exactly what the entrepreneur's greatest fears were around building/growing their business? I didn’t differentiate between pure start ups and…
Always be marketing
Have you ever worked out in one of those hard-core gyms? The people that are serious about working out there don't really care about all those fancy machines that are out there today. No! What they care about is results, results, results. They want all their hard…
The purpose of marketing
Is NOT to make your product sellable. Most of us have the idea that marketing should make our product sellable; that we need logos, branding, great website design, and tight messaging in order to make our product sell. If that is why you are doing marketing…
Selling has changed. Have you?
Have you noticed how difficult it is to actually speak to someone on the phone these days? Either they donʼt answer calls at all or if they do, they say ʻI canʼt speak nowʼ or ʻCould you call back laterʼ. I donʼt usually leave messages these days because many…
10 great ways to screw up a sure-fire sale
Did you blow the sale by following your script? Don’t make these 10 mistakes! Here they are: I guess I could easily come up with 10 more based on those two experiences, but these will get you started. * Assume your product is so hot that it will sell itself *…
5 ideas that will help you build a quality list
I would like to share with you five ideas around how you can build a quality list. This isn't an exhaustive list, but it gives you some ideas on how to get started. Idea 1: Develop A FREE Value Add Offer. This could be a report, e-book, or video that provides…
Sales training - a must for a sales person
How important is for a sales person to be trained? How important is for a sales person to be pro active? How important is for a sales person to have product knowledge? With the ever changing market environment, the life of a sales person is not as easy as it was a…
Small target, big results
The power of choosing a niche for women business owners and consultants - What sets you apart? It’s amazing how people seem to become flustered when asked this question directly. Yet choosing a specialism or niche, is one of the most efficient ways to raise your…
The 6 most important lessons in marketing
The 6 Most Important Lessons In Marketing are: 1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our…
Why target marketing is crucial
Who is YOUR target market? Until you are clear on your target market, it’s too easy to wander aimlessly, wanting to help, but unable to. It’s like trying to run with your shoelaces tied together. When you are clear on who you want to help – your target market – you…
Can sales training increase my sales?
Regular coaching changes sales results If you want to increase your sales, ongoing sales training and sales coaching is the key to your success. Let me explain why. First and foremost, sales training brings pertinent knowledge to the table. You are not always…
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