My Corporate Guide
Executives rely on experience and advice over data
So say PwC. They sponsored a survey via Gut & gigabytes (great name) which found that 'highly data-driven companies are three times more likely to report significant improvement in making big decision, while only one in three executives say their organisation is…
How much are you prepared to invest in your business?
In the early days of running a business, we’re all in the same position. There isn’t much money coming in and cash flow is unpredictable. We spend a great deal of time doing the work that our clients need us to do, because we can’t yet afford to pay someone else…
The participation age
Are you? We’re out of the Information Age and well into the Participation Age. It’s your time – are you participating? In 2006 two of us were flown out to Silicon Valley to accept an award by Sun Microsystems for branding, messaging and design work. At this…
What comes after Gen Z?
Gen Zeds are the most formally educated generation in Australian history – not only have they started their schooling younger, they are also projected to stay in it for longer. Whilst 1 in 10 of the Builders generation have a university degree, 1 in 5 Baby…
Industries in desperate need of skilled employees
Worldwide, it is estimated that 69 percent of employers reported having difficulty recruiting the qualified workers they are looking for. At the same time, many countries still face high unemployment. Besides the economic recessions in different regions, the…
Are QR codes dead
Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. And while small business owners and…
9-5. A business disease of the Industrial Age
Get done. Go home. Work is good. It adds meaning to our lives. But work that is done from 9am-5pm is almost antithetical to our natural understanding of work. Dear Father, I received your letter on Thursday the 14th with much pleasure. I am well, which is one…
Build your business around tools, not talent
Getting off the treadmill Many business owners get their first taste of success simply be being talented; they’ve got the goods. But the ones that go on to build highly successful companies will not do it on their talent, or even the talent of others. Too many…
Annoying youth habits in your workforce
Day in and day out, more and more youth are coming into the workforce. Did you know that half the world’s population is under 25 years old, and the new generation’s work habits are following them into the workforce? Bad attitudes, scruffy work clothes, turning up…
Employees will hate where the world is going.
Employees will hate where the world is going. Hire Stakeholders (they'll love it) We’ve talked a lot about the cultural damage of the Industrial Age. New studies are jumping on board suggesting that the workplace is headed in directions that will make “employees”…
15 ways to beat ANY recession
I’d like to say up front, that I don’t actually believe in recession. Everything in life has a cycle and business is no exception. I personally LOVE a bit of downtime every now and again. It allows me to breathe – to think – to re-energise myself and my business…
Key trends and challenges for the next 2 years
Embracing complexity: A lot of people have been asking us what we think are the critical trends, issues and developments that will influence our thinking over the next two years. While we have our views, we are also very conscious that these issues will differ…
The key marketing trends for 2013
Know what to look for as a brand As the pace of technological and social evolution continues to gain momentum, brands are being faced with new and diverse marketing challenges on an annual basis. Each new year seems to bring a series of innovative trends, which…
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