My Corporate Guide
How to make your online newsletters more productive
You can't beat the benefits of a well-done online newsletter. Done correctly, it can increase business turnover, increase customer loyalty, bring your website to your busy clients and prospects (rather than waiting for them to come to you), be used as a post if you…
Should you offer online discounts?
This week I was interviewed by a journalist who was trying to find out my views on the increasing trend for stores online to offer the cheapest possible prices. And the day after I did the interview, I was asked by a client about the different levels of discount…
Where are they in the buying process?
I've often said that you should deliver high-quality content consistently to your market, to demonstrate your expertise and prove your ability to solve their problems. But what content do you deliver? Well, that depends where they are in the decision-making…
How do you backup your emails?
This week one of my newsletter subscribers sent me a panic email. One of her email accounts had been mistakenly deleted and she was having trouble restoring it. The problem was worsened by the fact that it was a Gmail account; once you delete a Gmail account it is…
Who is responsible for your sales?
This week's question is not one I have been asked - well at least not by one of my customers or newsletter readers, or from an audience member at a talk I have given. No, instead this week's question is one that I have asked of myself after a couple of shocking…
What is 'inbound marketing'?
Surely the whole word "marketing" means it is about going "out" to find customers, to be present in the "marketplace" and thereby enabling sales? That was the question posed this week to me in a mentoring session I was running. The question arose because I was…
Why should I believe you?
Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an internet filled with scams and dodgy people. Put simply... you don't appear as a "real" person. The reality is anyone…
Make It easy for your web visitors to take action
What do you want people to do before they leave your website? Your Web site might be so full of pages, links, graphics and interaction that you forget why you built it in the first place! Here's the most important question to ask: What is the single most important…
Can you be found?
Millions of people want to do business with you!
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